Articles tagged with: Realtor

Customer testimonial: 'Terrific Team to Work With'

My wife and I had our home sold by James and Martina Bobbett. We selected James and Martina because of the full service they provide.

They helped us to understand what we needed to do to the home to make it look attractive to buyers. They assisted us in cleaning materials out. They brought in furniture and artwork to help us stage the home. And better yet, when we needed to do repairs within the home they helped us select people, manage those people when they were on site so Sheryl and I could continue to work.

And when all was said and done we had a beautiful home that sold for more than we anticipated. I highly recommend James and Martina, terrific team to work with.

Homeownership Rate Rises for First Time Since 2004: Wall Street Journal

Homeownership Rate Rises for First Time Since 2004: Wall Street Journal

The homeownership rate in the United States last year rose for the first time since 2004, according to a report we read in the Wall Street Journal. This is such exciting news, and we hope the trend continues.

We’ve previously mentioned how real estate is a fabulous tool for building wealth. But the Recession, which didn’t officially start until the end of 2007, ground the market to a standstill and made it incredibly difficult for Americans to harness this tool.

The markets were flooded with foreclosures. Banks all but stopped lending money for some time and then began lending only under very tight restrictions at first.

We’ve seen evidence in other areas of the housing market that the industry wheels may finally be gaining some momentum, which is why seeing the homeownership number rise for the first time in 13 years is such a big deal.

The rising homeownership number also indicates that more homebuyers are ready to make their move. If you’re looking to sell your house, we can help. Contact us to learn more.

Redux Realtors: Don't spend money needlessly; sometimes less is more

Redux Realtors: Don't spend money needlessly; sometimes less is more

At Bobbett & Associates, we look for ways to enhance our clients' homes before putting them on the market. We make very strategic improvements that will bring the best results (aka, best price) for the least amount of investment on the part of our clients.

Our motto is: We make a home 'move-in' ready for new buyers. Over time, the new owners can make the big improvements, such as remodeling the kitchen and bathrooms.

Our latest home project belongs to a 93-year-old woman moving to assisted living after living in the home for more than 55 years. Her son is assisting with the sale and contacted us to help them make a few upgrades and updates before putting the property on the market.

After estate sale was completed and all personal items were removed from the property we began a three-week renovation of the property that included: interior paint; removal of popcorn ceilings; new flooring throughout, including carpet in the master bedroom and family room additions, and the refinishing of the original wood floors in the remainder of the home.

We could have made many improvement suggestions, but this property is located on a busy street. We considered this factor when advising on home improvements because we didn’t want the owner’s son to spend his money needlessly. Sometimes less is more, as the saying goes.

Various handyman repairs were also made, including changing out the yellowed and cracked kitchen ceiling light covers, among other things. All told the seller invested less than $15,000. We are now listing the home this week at $699,800.

Stay tuned for updated photos and as well as an update on the sale!

How we prepare when listing your home for sale

Watch our video to learn how we prepare a listing before it goes to market.

First we assemble our team of contractors: the carpet people, the painters, the plumbers, hardwood flooring refinishers, electricians, etc. We then get bids and bring them to the sellers for their approval. And once approved, we get to work.

Roughly 7 to 10 seconds is all we have to make a first impression. That's true of meeting other people, and it's also true for houses.

Builders use model homes to showcase their houses in the best possible light. We bring the same advantage to resale sellers.

Do photos on your real estate listing show your house or condo in the best light?

As real estate agents in Fullerton, we spend quite a bit of time scouring photos on the CRMLS. We like to share our favorite photos each week in our “Upcoming Open Houses” feature.

Occasionally, photos we come across leave us feeling a bit perplexed. Sometimes the photos are blurry or focused so closely on an object in the house, such as a vase of flowers, that they lack a greater context. Other times the there’s so much clutter in the photos or the house is vacant and lacks a human touch.

Looking over photos this week got us thinking about some of the more common mistakes we see when it comes to real estate photography. Strong photos and smart décor are becoming increasingly important in terms of real estate marketing, especially because more and more homebuyers are first turning to photo galleries on the Internet before they ever ask to speak with an agent or tour an open house.

So without further ado, here are some of our pet peeves when it comes to real estate marketing and photography:

Real estate photos show empty house

We understand that sometimes a homeowner may need to move out before she is able to sell her condo or house. Often times, though, the owner will pack up all of her worldly possessions leaving behind an empty shell of a house. Sometimes even the refrigerator has been removed from the premises so photos of the kitchen are marred by a gaping appliance hole.

At minimum, it’s a good idea to style the living room and one of the bedrooms. Images used to market the home on various websites should highlight those rooms that are furnished and downplay any vacant rooms. Remember the goal of the photos on your online real estate listing should be to entice would-be homebuyers to tour your home. It’s much easier to forgive a vacant house in person than online.

If it’s not practical to leave some of your personal furniture behind to stage your home, consider hiring a real estate agent or firm that specializes in home staging techniques.

Personal items, clutter visible in real estate photos

We’ve come across a number of listings that showcase the homeowner’s unique personality and lifestyle in the photos: kitschy wall décor, kitchen counters overloaded with appliances, an excessive number of religious items, rooms bursting with children’s toys. There is a time and a place to broadcast the lovely qualities that make each of us unique, and real estate photos is not that place.

Selling your home is about highlighting the features that make your house attractive. It can be hard especially for long-time owners to de-clutter their spaces but it makes a huge difference in terms of selling for the highest price as well as time spent on market.

Once you get to the point where you are thinking about selling your house, consider any steps you’ll need to take to get the house is selling order. Your real estate agent should be able to help you determine which items to display and which ones to give away or place in storage.

Photos are blurry

In this digital age of photography, there is no excuse for blurry photos. Also in this category are listings where the photos are turned sideways or upside-down. Any quirks about the photos on your listing will distract prospective homebuyers and possibly turn them off to the idea of touring your house or submitting an offer.

And while we’re on this topic of quality real estate photography, invest in professional real estate photos. It may seem like a waste of resources when you have a perfectly good smart phone, but studies continue to show that strong real estate photography yields better results for sellers in terms of time spent on market and selling price. One study even showed homes with strong photography listed in the $400k to $499k range sold for more than $11,000 extra compared to comparable listings with lesser quality photos.

A professional real estate photographer does so much more than stage photos, too. Editing software allows him to touch up photos – manipulating color saturation to make photos pop, cropping photos to highlight key features and more.

Photos are too close, lack context

Occasionally we come across listings that will feature extreme close up photos that don’t seem to contribute to the story of the house. It’s one thing to get in close to show the detail of a granite counter top such as if it accompanies a couple other photos of the entire kitchen.

We’re talking about listings where there’s a photo of a solitary window or a frame that focus on the vase on a coffee table with an angled view to the kitchen doorway. We love art and artistic expression, but when it comes to selling real estate we think it’s more effective to share photos that offer a complete picture of why someone should buy the house.

Basically when it comes to real estate photography, we should all take a page from the glossy magazines. They offer the idea of a home and lifestyle in a tastefully designed abode and make it easy for their viewers to see themselves living in those photos (homes). We believe in taking a similar approach at Redux Realtors.

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Company License #01272441

Company License #01272441

DRE #01189723 (Martina Bobbett)
DRE #01272441 (James Bobbett)